2021 — La Tribune Noire
Collage design, art direction, motion design

La Tribune Noire is an online pop up store based in Hamburg with the aim to give black entrepreneurs and creatives a proper stage, highlighting their entrepreneurship and creativity. For this collage video was made to reflect the idea of chasing the magical feeling of creation, that can start from something as small as our 2 hands to something as big as buildings, through different forms of art. With the keywords being : Minimalistic, bold, afro-futurism, surrealism.

Watch here.

2021 — Chiki
Type design, layout design

A Tifinagh Display font design for a fashion magazine. Chiki type strives to convey a sophisticated tone made to enhance every design throughout the publication.

2021 — Bratz Next
Type design, layout design

Bratz Next is a font inspired by the Bratz logo.  It prvides a different take on its design by keeping the fun essence of the brand while also making it easier for use.

2021 — Fine Ghadia 
‍Research, art direction, collage, booklet design.

A research on the gendered aspect of urban planning has led to the making of a guide highlighting the behaviors that women have internalized in order to survive in a city like Marrakesh.

The entire guide is in Moroccan Darija.

2023 — Pas carré, ni collé
‍Installation & poster design.

This display weaves together the myriad of internet discussions on work fatigue and anti-work sentiments with stark statistics about the post-COVID great resignation, and Bob Black's seminal essay, "The Abolition of Work."
‍
The installation is an invitation to contemplate the societal shifts around labor.

Exhibited at LiveInYourhead,
HEAD - Geneva.

2022 — De mémoire de rose
Master thesis, research, writing, publication design

A research exploring the concept
of androcentrism in graphic design through a celebration of the aesthetic tied to femininity and a critique of its removal from the so-called « unisex design »

«De mémoire de rose, on a jamais vu mourir un jardinier » (« To the rose’s memory, we have never seen a gardener die »), The project derives its title from this French proverb that encapsulates the essence of individual perception.

Typefaces:

Erotica by Maximiliano Sproviero, Helvetica Neue by Max Miedinger,
‍Ogg by Lucas Sharp with Connor Davenport.

Dimensions: 21 × 21 cm
Number of pages: 80

Developped within the framework of the MA in graphic design at ESAV Marrakech.

2024 - Look what she made me do
Research, writing, layout/zine design
‍
A look on the intersection of taylor swift, critical theory and neoliberalism in the form of a personal essay printed on a pamphlet. written by yours truly.

Size: A3
fonts used:
- IM Fell DW Pica by Igino Marini
- Carol Gothic by Alexander Lubovenko & Alexandra Korolkov
- PF Pixelscript by Babis Touglis.

2022 - Maghribi Next
Typography design
‍
Arabic font design inspired by the maghribi style of calligraphy, notably the rounded stem tips and the even thickness of the letterforms.

2022 - En Toutes Lettre
Website redesign

En Toutes Lettre is an independent publishing house, specializing in the publication of essays by writers, researchers and journalists.
The concept of the redesign is the hyperfocus on on the content through a brutalist approach.

2023 - Dual Vision
Brand design, webdesign, layout design

Dual Vision is a duo of wedding photographers based in Marrakesh. Wanting a fresh but simple logo, the proposition that stuck was the blending of calligraphic style of Filmotype Yale, customized to match the weight of the serif typeface, Channe.

‍